CRIMSON Corner Blog

Everyone already knows that the communication between client/vendor/employee (insert your audience of choice here) can be its own artform. And of course, many of us struggle with the translation of personal communication to that of [...]

Times of rapid, continuous technological advancements require you to be knowledgeable and adaptable to the latest trends. This is especially true when working in the media industry. With a variety of unique, individualized platforms equipped [...]

It can take years to build a brand, but only one second to lose it. This is amplified by citizen journalists with phones in hand capturing every moment and posting instantly on social media. Public [...]

I recently read an insightful blog from Christina Nicholson, the owner and operator of Media Maven. In her blog, “Five Signs You’re Not Ready for a Public Relations Retainer Fee,” she brought back to life [...]

Video is important because your audience likes to see and hear stories that make them feel better about themselves and the world around them. Recording a podcast, writing a blog post or creating a print [...]

When you work in the nonprofit sector, in most cases philanthropic giving or fundraising can lead to constant pressure. There are four words that come to mind first when I think about working with nonprofits: [...]