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WHAT IS CRIMSON?

CRIMSON is the convergence of creating powerful brand identities with strategic objectives and tactical pathways to reach the right audience with the right message, in the right place, and at the right time.

We advocate for purpose

We match our purpose to yours to best display what you do. It’s about making a transformative impact for the people you serve and the product or service you deliver – be it B2C or B2B. It’s time to ignite your brand.

Take the CRIMSON brand archetype quiz here sign

Archetypes Matter Because Brand Matters

Knowing your brand’s archetype is key in connecting with your audience. An archetype is a model that applies iconic human traits to emotionally understand a brand. Take our free quiz to learn yours!

Work with a Purpose

Advocacy is believing. Creating transformative experiences requires full immersion into the brands we serve. Through advocacy, any problem can be solved – provided we start with strategy and engage with belief.

An Armed Alliance

501 Alliance

A World Without Engineers

EcoCAR

Seeing is Relieving

MI Nonprofit Relief Fund

Engagement with a Purpose

Recent Instagram Posts from @thecrimsonagency

Exciting things are coming your way! We’re diving deep into the world of brand archetypes and how they shape the connection between your audience and customers. Whether you’re the hero, the lover, or the rebel, knowing which archetype your brand represents is key to your brand’s success and can transform your strategy. 🚀Is your brand asking the right questions to connect with your audience? Click the in our bio to find out!

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Driven by our commitment to creating a positive impact, we produced this pro bono spot to share Zebra K9's mission to make schools and communities safer. Thrilled to take home the silver at the 45th @tellyawards

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Excited to welcome new client brand @FANUC, a global leader in automation and robotics, to the CRIMSON family! With expertise in Factory Automation, ROBOT, and ROBOMACHINE, we’re looking forward to a future driven by innovation and excellence together.

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Revving up the future with our client brand @battchallenge The Battery Workforce Challenge, sponsored by @ENERGY and @stellantisna, is a groundbreaking competition managed by @argonne. This cutting-edge challenge is part of the Advanced Vehicle Technology Competitions (#AVTCs), fostering the next generation of automotive engineers and leaders.

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