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CRIMSON Agency

Where brand-first, result-focused thinking elevates businesses, nonprofits, and public sector institutions. We develop award-winning, transformative work through branding, marketing & advertising, public & media relations, web design & development, social media marketing, and video production.

WHAT IS CRIMSON?

CRIMSON is the convergence of creating powerful brand identities with strategic objectives and tactical pathways to reach the right audience with the right message, in the right place, and at the right time.

We advocate for purpose

We match our purpose to yours to best display what you do. It’s about making a transformative impact for the people you serve and the product or service you deliver – be it B2C or B2B. It’s time to ignite your brand.

Take the CRIMSON brand archetype quiz here sign

Archetypes Matter Because Brand Matters

Knowing your brand’s archetype is key in connecting with your audience. An archetype is a model that applies iconic human traits to emotionally understand a brand. Take our free quiz to learn yours!

Construction marketing with a solid foundation

Weโ€™re the construction marketing agency behind the names that put steel in the skyline and streets on the map.

Building construction

Work with a Purpose

Advocacy is believing. Creating transformative experiences requires full immersion into the brands we serve. Through advocacy, any problem can be solved – provided we start with strategy and engage with belief.

Unpacking Possibilities

Landaal Packaging

Funding a Better Way

Michigan Municipal League

Made for Each Other

FANUC

Engagement with a Purpose

Recent Instagram Posts from @thecrimsonagency

When the copy deadline is EOD today ๐Ÿ˜…๐Ÿ˜ฎโ€๐Ÿ’จ

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Weโ€™re the experts in construction marketing. ๐Ÿ—๏ธย 

From PR to web development, branding to social media, we know what it takes to make your construction business stand out and win more projects. Trust the team that understands your industry.

๐Ÿ”— Discover how we can help you grow through the link in our bio.

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@landaalpackagingsolutions, a third-gen company rooted in Flint, MI, had decades of expertiseโ€”but their brand wasnโ€™t telling the story. Outdated visuals and inconsistent messaging were holding them back.

We led a full-scale transformation: from deep research and brand strategy to a new identity, messaging, and a custom website with original photo + video content. Then we activated it across socialsโ€”growing their following ...

Read more on Instagram

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One of the best perks of working in our Downtown Detroit office? Having endless cafรฉs within walking distance - perfect for when you need a (big) sweet treat! ๐Ÿฅ๐Ÿ™๏ธ

Keep an eye out next week for another favorite weโ€™ll be exploring.

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Step inside our Downtown Detroit office where every corner has a story to tell! ๐Ÿ™๏ธ๐Ÿ’šโœจ

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Did someone say Easter? ๐Ÿฃ๐Ÿฐ๐ŸŒท

We brought the spring spirit to the office with a special Easter edition of โ€œWhoโ€™s Most Likely Toโ€ฆโ€ โ€”and letโ€™s just say, things got egg-stra fun!

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When we hear someone say they need a rebrandโ€ฆ ๐Ÿ‘€๐Ÿ™Œ๐Ÿป

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What really makes a brand stand out? Spoiler: Itโ€™s more than just a logo. ๐Ÿคญ

A strong brand is built on four key pillars:
โ€ข Brand Identity โ€“ Your foundation and positioning. Who are you, and where do you belong in the market?
โ€ข Brand Expression โ€“ Your persona, messaging, and visuals. How do you show up and connect with your audience?
โ€ข Campaign ...

Read more on Instagram

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Beyond the traditional cubbies, here are some of the secret working spots that make our downtown Detroit office pretty awesome. ๐Ÿ™๏ธ๐Ÿ’š

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