Purposeful thoughts on the brand, marketing, advertising and PR agency industry and insights into brand advancement.
The Intersection of Business Development and Brand Advocacy When discussing business development, various scenarios come to mind, from a salesperson offering you a pair of shoes to a customer service representative inviting you to participate [...]
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Our Journey from Mort Crim Communications to CRIMSON Over the past 25 years, I have had the privilege of collaborating with exceptional individuals and brands during my tenure at MCCI and its predecessor, Mort Crim [...]
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Resolving the Confusion of Public Relations and Media Relations In the dynamic world of digital marketing and communication, the terms Public Relations (PR) and Media Relations are often used interchangeably, leading to a significant amount [...]
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Humanity has been trying to make its mark and differentiate one thing from another since the dawn of civilization. The English word brand originates from the old Norse word brandr – to burn. In fact, [...]
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The world is constantly changing, and so is social media. Knowing the latest social media marketing trends can deliver substantial value to your company if you implement them properly. Social content allows you to provide [...]
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There are about as many ways to describe the things we do to promote the brands we serve, as there are to actually accomplish the things we do. It’s a limitless list of marketing jargon [...]
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