Purposeful thoughts on the brand, marketing, advertising and PR agency industry and insights into brand advancement.
I’ve had the great fortune to work with some fantastic people and brands over 25 years at MCCI and its previous/original incarnation as Mort Crim Communications, Inc. I have incredible respect for the man who’s [...]
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What is the difference between a turtle and a tortoise? Both are names for Testudines which are similar-looking hard-shelled, egg-laying reptiles. They are similar, but different. Turtles live most of their life in water while [...]
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How does a strong brand advocacy impact business development? When people talk about business development, all kinds of scenarios come to mind, from the person selling you a pair of shoes to the customer service [...]
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Humanity has been trying to make its mark and differentiate one thing from another since the dawn of civilization. The English word brand originates from the old Norse word brandr – to burn. In fact, [...]
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You’ve probably heard the term “user experience” floating around, but what is it? User Experience (UX) is the process of designing products that are important to users and the way they think. It involves designing [...]
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The power of thumb scrolling and emotional connections is real. With the immense popularity of social media sites, the consumer is closer than ever to their favorite brands. With a single tweet, a customer can [...]
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