Purposeful thoughts on the brand, marketing, advertising and PR agency industry and insights into brand advancement.
Placemaking that attracts people—and investment Economic development is often associated with large commercial projects, infrastructure, and big public–private investments. But there’s another dimension—one that goes beyond dollars and cents and speaks to the fabric of [...]
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Building Strong Brands in Architecture, Engineering and Construction: It Starts with the Foundation In the architecture, engineering, and construction (A/E/C) world, everything great starts with a strong foundation — whether it’s a 60-story tower or [...]
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FOR IMMEDIATE RELEASE CONTACT: Carolyn Artman, [email protected] Jennette Smith Kotila, [email protected] Jan. 31, 2025 – Detroit-based brand advocacy agency CRIMSON is recognizing its agency leadership team and positioning itself for growth with the elevation of [...]
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Today, we tackle a critical decision faced by every brand with a vision of greatness: should you hire a brand agency or piece together individual studio products? This choice is similar to assembling a jigsaw [...]
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The Evolution of Branding Jargon In the ever-evolving landscape of branding, concepts like positioning, differentiation, and mission have traditionally shaped brand strategies. However, in today’s marketing sphere, it’s all about brand purpose – the driving [...]
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The Intersection of Business Development and Brand Advocacy When discussing business development, various scenarios come to mind, from a salesperson offering you a pair of shoes to a customer service representative inviting you to participate [...]
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