The Benefits of Customized Advertising
Are “a few words from our sponsors” becoming a few words too many? Let’s face it; the days of 30-second TV ads may be coming to an end. As consumers, many of us are more [...]
Continue to Blog PostCRIMSON
CRIMSON
CRIMSON not a color but an attitude. It’s the full spectrum of brand advocacy.
CRIMSON always carries around a satchel filled with hot sauce, spare socks, a fuzzy pen, a Twinkie, a photograph of someone taking a photograph, a stuffed weasel, a screwdriver, a machine that is not exactly sure what it does, an old Palm Pilot, three randomly collected seeds, mints, instruction manual on how to fly a hot air balloon, dental floss, a dill pickle, a day-old iced coffee, a monitor, a pack of star stickers, a screw from a bike, Belize dollars, and lots of happiness.
What PR Can and Can’t Do for You
A lot of confusion surrounds public relations: Specifically, the purpose of the profession and how organizations can best use it. The Public Relations Society of America (PRSA) defines public relations (PR) as “a strategic communication [...]
Continue to Blog PostWhat is the Relationship between Public Relations and Marketing?
Often times other industries perceive PR as a silo, off in our own little world… When in reality successful PR is marked by its relationships with other departments like Marketing for example. The very definition [...]
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