Video is important because your audience likes to see and hear stories that make them feel better about themselves and the world around them. Recording a podcast, writing a blog post or creating a print [...]
Continue to Blog PostWhen you work in the nonprofit sector, in most cases philanthropic giving or fundraising can lead to constant pressure. There are four words that come to mind first when I think about working with nonprofits: [...]
Continue to Blog PostAre “a few words from our sponsors” becoming a few words too many? Let’s face it; the days of 30-second TV ads may be coming to an end. As consumers, many of us are more [...]
Continue to Blog PostA lot of confusion surrounds public relations: Specifically, the purpose of the profession and how organizations can best use it. The Public Relations Society of America (PRSA) defines public relations (PR) as “a strategic communication [...]
Continue to Blog PostOften times other industries perceive PR as a silo, off in our own little world… When in reality successful PR is marked by its relationships with other departments like Marketing for example. The very definition [...]
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