Bowman
Public and Media Relations
Seeing Beyond
One man’s vision to see beyond basic engineering issues has led to over 65 offices across the United States with over 1,700 employees and an initial public offering (IPO) in May, 2021.
Opportunity
Bowman is an engineering services firm delivering infrastructure solutions to customers who own, develop, and maintain the built environment. Bowman is a growth company that provides planning, engineering, construction management, environmental consulting, geomatics, and other technical services. Our challenge as its communications/PR partner is to raise the profile of Bowman’s subject matter experts and support overall company business development/regional market awareness efforts (especially following a busy round of acquisitions during the past two years).
Advocacy
CRIMSON joined Bowman as its PR agency just prior to the IPO launch. Our joint mission was clear: to make sure the world knows about Bowman’s incredible work and capabilities. CRIMSON strategically pitched and placed earned media articles about the company in business-to-business and trade publications across the United States, as well as key regional markets where Bowman has offices or have acquired new companies.
Transformation
By treating each new satellite office or regional project as part of the singular Bowman brand, the marketing and PR outreach is a reflection of the company’s far-reaching team identity. Our approach relies on steady and consistent strategic media placements in trade and business publications (including The Wall Street Journal) to reinforce overall industry leadership. Additional placements in regional business outlets such as The Houston Chronicle, Washington Business Journal and Virginia Business help engage regional offices and projects with the local communities the company serves.
Thought leadership bylines on topics such as land surveying, infrastructure resiliency during violent weather and Lidar helps maintain awareness of Bowman’s expertise. More importantly, all of these outreach opportunities express the deep commitment that Bowman has for the people it serves. A consistent swell of press activity, culminating in an April 2023 appearance on CNBC’s Mad Money with Jim Cramer, helps keep Bowman in a positive light with potential customers, investors, recruits and acquisition opportunities.
