Employers, especially those in the nonprofit sector, are facing a daunting challenge: navigating the complex and overwhelming unemployment process. It could be a real nightmare. 501 Alliance has always been a resource for its non-profit members, but with a dated and clunky system and brand identity, they struggled to provide a seamless experience.
Employers, especially those in the nonprofit sector, face a daunting challenge: navigating the complex and overwhelming unemployment process. 501 Alliance has always been a resource for its non-profit members, but with an ineffective clunky system and outdated brand identity, it struggled to provide a seamless experience.
Through extensive research on the target audience, industry and the foundational pillars of 501 Alliance’s brand, CRIMSON developed and designed a visually stunning identity with captivating messaging. We created assets and a brand-new web experience that captures the essence of the brand. 501 Alliance’s brand was modernized to focus on its organizational purpose: simplifying complex processes through one-stop resources and expertise.
With CRIMSON’s help, 501 Alliance found its true purpose. 501 is not just about unemployment processing – their team is here to reduce costs, eliminate stress, and manage potential risks. Its purpose-driven identity directly connects with the challenges and concerns of the target audience, making them the ultimate advocate for their non-profit members. Through brand advocacy, CRIMSON shattered the existing 501 Alliance image to reveal what they truly are: a champion for non-profit members.