Ideal Group

Web Design & Development

A Foundational Renovation

Reinventing the Digital Face of a Leading General Contractor and Paving the Way for Enhanced Engagement and Growth


A leading general contractor specializing in sectors such as higher education, heavy industrial and automotive was seeking an update to its outdated website.


Like many companies that operate in the B2B space, a website can seem like an unfortunate necessity. The reality is that it’s often the primary and first visual point of contact with a company’s brand identity. Whether its purpose is business development, culture, proof of capability or recruiting, the website is the online representation of a brand. Ideal Group turned to CRIMSON to reflect the brand experience in its online presence.


Through a collaborative process, we transformed the user experience and created a custom solution focused on target audiences such as potential partners, recruits and clients. Through research, visual concepting and custom WordPress development, CRIMSON brought together multiple divisions (Construction, Steel, and Special Projects) of the Ideal brand under one branded home. That’s while creating an intuitive user experience through modern design aesthetics and user focused site architecture – making it easier for Ideal to engage with its customers and potential recruits.

The site was honored with an October 2023 Silver Davey award through the Academy of Interactive and Visual Arts (AIVA).