Social Media & Content Marketing
Content marketing can take and represent many forms. This content (including blogs, e-newsletters, social and web content, published materials, podcasts, videos, etc.) may each have its own unique purpose and audience to communicate with, but all the pieces should work together to represent your brand’s story.
Engage Your Audience With
Social Media & Content Marketing
Whether your marketing purpose is a lead development, brand marketing, awareness and education, leadership positioning, or a sales and revenue focus, we need to select the right tool to communicate with your audience.
Success starts with a strategy that supports your brand identity and utilizes the right platform to capture the intended audience. That includes understanding each platform, how it works, who uses them, and creating content accordingly.
Our team is ready to build a customized model that works for your business.The rules of content depend on your brand and your purpose, but the rules of digital platforms aren’t meant to be broken. Our team is ready to advocate for you and engage your audience with consistent and targeted messaging– in a world where best practices truly matter.
66%
of social media marketers report that funny content is the most effective for their brand
18 to 44
Social media is the most preferred product discovery platform for consumers aged 18 to 44
Social Media & Content Marketing Expertise
Social Media Strategy
Develops a comprehensive plan for achieving marketing objectives across social platforms.
Audience and Market Analysis
Examines audience demographics, behaviors, and trends to inform content and platform choices.
Channel Demographic Strategy
Customizes content and messaging to resonate with specific platform audiences.
Geotargeting
Targets specific geographic areas to reach relevant audiences with tailored content.
Audience Development
Expands and engages the brand’s social media following to foster a loyal community.
Content Calendar
Schedules and organizes content to ensure consistent and timely publishing across platforms.
Organic Content
Creates unpaid, authentic posts to build brand visibility and engagement.
Channel-Specific Content Development
Tailors content for individual social platforms based on format and audience preferences.
Boosted Content
Enhances organic content with paid promotion to increase reach and engagement.
Paid Ads/Sponsored Content
Develops and manages targeted advertising campaigns on social platforms.
Video Content
Produces engaging video materials for platforms like Instagram, TikTok, and YouTube.
Vlogs
Develops video blogs to provide insights, updates, or behind-the-scenes content.
Interactive Content
Creates quizzes, polls, and other interactive materials to engage audiences directly.
Social Media Polls
Leverages platform-native polling tools to gather audience opinions and increase engagement.
Blogs
Writes long-form content to support brand authority, SEO, and audience engagement.
Data Visualization & Infographics
Designs visual representations of data to communicate insights effectively.
Audio/Caption Editing
Edits captions and audio for accessibility and enhanced audience comprehension.
Hashtags
Researches and applies relevant hashtags to improve discoverability.
Tagging
Strategically tags users, brands, and locations to increase visibility and engagement.
Cross-Platform Publishing
Ensures content consistency and efficiency by sharing materials across multiple platforms.
Platform Posting & Monitoring
Manages regular posting schedules and monitors interactions across social channels.
Influencer Strategy
Collaborates with influencers to amplify brand messaging and reach new audiences.
Social Media Training
Equips teams or individuals with the skills to manage and grow social media accounts.
Event Coverage
Captures and shares live updates, photos, and videos from brand events.
Metrics
Tracks engagement, reach, and other key performance indicators to evaluate content success.
ROI
Analyzes the return on investment from social media efforts to measure effectiveness.
Social Media & Content Marketing
Award-winning Case Studies
See how our agency helped transform brands with social media & content marketing.
Landaal Packaging
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