Social Media & Content Marketing
Content marketing can take and represent many forms. This content (including blogs, e-newsletters, social and web content, published materials, podcasts, videos, etc.) may each have its own unique purpose and audience to communicate with, but all the pieces should work together to represent your brand’s story.
Whether your marketing purpose is a lead development, brand marketing, awareness and education, leadership positioning, or a sales and revenue focus, we need to select the right tool to communicate with your audience.
Success starts with a strategy that supports your brand identity and utilizes the right platform to capture the intended audience. That includes understanding each platform, how it works, who uses them, and creating content accordingly.
Our team is ready to build a customized model that works for your business.The rules of content depend on your brand and your purpose, but the rules of digital platforms aren’t meant to be broken. Our team is ready to advocate for you and engage your audience with consistent and targeted messaging– in a world where best practices truly matter.
Social & Content Marketing Expertise
- Organic content
- Video content
- Boosted content
- Email marketing
- Channel specific content development
- Channel demographic strategy
- Geotargeting
- Influencer strategy
- Social Media Strategy
- Content Calendar
- Platform Posting & Monitoring
- Audio/caption editing
- Social media training
- Hashtags
- Tagging
- Audience development
- Paid ads/sponsored content
- Blogs
- Vlogs
- Interactive content
- Data visualization & infographics
- Audience and market analysis
- Metrics
- ROI
- Cross-platform publishing
- Social media polls
- Event coverage
