Branding is the process of identifying and developing the foundational pillars of your brand identity (the Why, the What, and the How).

A brand is more than a name, a logo, a product, or a service. It’s how your customers perceive, react, and interact with it. Whether a response is logical or emotional. depends entirely on the brand’s purpose and how it’s presented. If the purpose isn’t clear, we advocate by giving it clarity. Once it’s clear, we advocate through the campaign that delivers the message and transform the relationship with your audience.

From purpose, vision, mission and values to logos, taglines, visual identities and messaging, we rely on research and data to apply these details–  to create empathy between your messages and your customers. It’s not enough to draw a fancy nameplate and call it a brand; it needs to resonate with the people you want to affect and entice them to act.

Branding Expertise

  • Archetype
  • Brand architecture
  • Brand colors
  • Brand expression
  • Brand guide
  • Brand Personality
  • Brand positioning
  • Brand promise
  • Brand values
  • Brand voice
  • Collateral design
  • Company/product/service name
  • Competitive research
  • Key messaging
  • Logo design
  • Market differentiators
  • Market research
  • Mission statement
  • Purpose statement
  • Style guide
  • Messaging
  • SWOT analysis
  • Tagline
  • Typography/font
  • Vision statement
  • Visual identification
  • Word marks
The Viewmaster from the lens of our Creative Agency in Detroit
Brand archetypes computer
Crimson Books