Public & Media Relations
Relaying a story to the right audience is more than just a well-written pitch to a particular reporter or a blanket press release. It should start with brand identity, messaging and positioning. Combined with long-developed and trusted media relationships, stories crafted in purpose have deeper meaning and impact than a metric on a report.
Control the Brand Narrative
Public & Media Relations
Whether it’s promoting the positive or protecting against the alternative, advocacy is about strategic control of your brand’s narrative. We’ll help you craft the story and earn the coverage it gets– in the right publication or channel, based on the right audience you want to reach.
From a press release to a press event, media training to media handling, guerilla tactics to traditional print, we’ve got you covered. Your brand will be considered highly reputable across all platforms. As your brand advocacy partner, we’ll put the power of public and media relations to work for your brand– and you’ll have everything you need to help build, maintain, and improve your brand’s story.
Let’s craft a strategic narrative that builds a connection between you and your customers to reinforce your brand or to transform its perception.
47%
Almost half (47%) of consumers have avoided a company because of its online reputation or negative social reviews.
76%
Research suggests that 76% of consumers would buy from a brand they feel connected to over a competitor.
63%
On average, global executives attribute 63% of their company's market value to its overall reputation.
92%
of consumers trust earned media more than any other form of advertising, highlighting the importance of PR in building brand credibility.
Public & Media Relations Expertise
Crisis Planning
Develops proactive strategies to prepare for potential crises, minimizing damage to reputation.
Crisis Communications
Implements clear and effective messaging during a crisis to protect and restore the brand’s image.
Media Relations Plan Development
Crafts a strategic roadmap for building and maintaining relationships with media outlets.
Media Training
Prepares spokespeople to handle interviews and public appearances confidently and effectively.
Pitch Development
Creates compelling story ideas to capture media interest and generate coverage.
Story Pitching
Delivers pitches to journalists and outlets, focusing on newsworthy angles and relevance.
Media Relations
Manages relationships with journalists, editors, and influencers to secure positive media coverage.
Media Monitoring
Tracks media coverage to evaluate performance and measure campaign success.
Press Releases
Drafts formal announcements to share company news, product launches, or significant updates.
Video News Releases
Produces visual press materials to deliver impactful announcements via video platforms.
Press Kits
Compiles essential materials like fact sheets, bios, and images for journalists covering the brand.
Award Nominations
Identifies opportunities and drafts submissions to highlight organizational or individual achievements.
Byline Article Writing
Writes articles attributed to brand leaders to establish thought leadership and credibility.
Op-Eds
Drafts opinion pieces for publication to express the brand’s stance on relevant issues.
Trade Publications
Develops specialized content tailored for industry-specific magazines and journals.
Print Media
Engages traditional newspapers and magazines for broad audience outreach.
Radio/Streaming Media
Secures interviews and coverage on radio and audio streaming platforms.
Television/Streaming Media
Arranges appearances and features on TV and video streaming platforms to enhance visibility.
Internal Communications
Crafts messages to keep employees informed and aligned with the brand’s objectives.
Leadership Promotion
Highlights the achievements and expertise of executives to build their public profiles.
Speaker and Speech Support
Prepares executives or representatives for public speaking engagements with tailored materials.
Presentation Training
Equips individuals with skills to deliver engaging and effective presentations.
Event Support
Provides strategic planning and messaging for media engagement at events.
Community Engagement
Strengthens ties with local communities through initiatives and participation in local events.
Guerrilla Tactics
Implements creative, disruptive and generally experiential ideas to generate buzz and awareness.
Public & Media Relations
Award-winning Case Studies
See how our agency helped transform brands with public & media relations.
FANUC
Made for Each Other
Bowman
Seeing Beyond
Brooks
Standing Tall