Marketing & Advertising
Marketing is the art of creating and positioning your brand's messages– however, there's no single method to promote your brand's voice to the right people, in the right place, at the right time.
Craft and Position Your Brands Message
Marketing & Advertising
Connecting your brand with its audience begins and ends with customer empathy. Whether that audience is a technically driven B2B niche, or an emotionally inspired B2C umbrella, marketing & advertising allows you to provide your customers with a tailored story and experience, through multiple mediums, to reach them where they are and connect them with your brand.
From campaign strategy to creative concepts, message development and design, everything must work together across all communication mediums (TV, Radio, Internet, Out-Of-Home, etc.) to engage your audience. Developing that engaging message isn’t just writing a pithy line of copy or throwing a random image into a background and hoping for the best– it needs to completely encompass and represent the brand identity so the message resonates with the people who interact with it.
No matter what you’re “selling–” from mass quantities of widgets to a singular philanthropic cause– you need to tell an impactful brand story, provide a positive customer experience, and make a meaningful emotional connection. Aligning a message with a goal to drive the audience to action takes insight and inspiration to make it happen.
31%
of marketers report that short-form videos offer the highest ROI compared to other formats.
63B
As of 2024, digital video advertising spending in the U.S. reached $63 billion, surpassing linear TV for the first time.
Marketing & Advertising Expertise
Target Audience
Defines the specific group of people the brand aims to reach with its messaging.
Target Demographics
Characterizes audiences by definable traits such as age, gender, race, career, income, etc, to help refine the marketing focus.
Target Geography
Identifies the geographic locations where the brand’s campaigns will be most effective.
Persona Creation
Develops detailed profiles of ideal customers, including motivations, challenges, and preferences.
(KPI) Key Performance Indicators
Establishes measurable goals to assess the success of marketing and advertising efforts.
Metric Tracking
Monitors data from campaigns to evaluate performance and guide optimizations.
Strategic Matrix Development
Creates a framework that aligns marketing objectives to the audience, the channels to reach them, and the tactics for maximum impact.
Media Matrix Planning
Maps out the combination of media channels to effectively reach the target audience.
Media Planning / Buying
Allocates budgets and negotiates placements across media platforms to optimize reach and efficiency.
Adcepts
Develops initial concepts that represent the brand’s advertising tone, style, and core idea.
Creative Concepts
Generates overarching ideas that guide campaign themes and messaging.
Campaign Creation
Designs comprehensive advertising strategies that integrate multiple tactics and channels.
Integrated Campaigns
Executes cohesive campaigns that align messaging across multiple platforms and touchpoints.
Copywriting
Crafts compelling written content to capture attention and convey key messages.
Content Development
Creates engaging materials, such as articles, videos, or graphics, to support campaigns.
Graphic Design
Designs visual assets like advertisements, product labels, and promotional materials to enhance campaigns.
Direct Marketing
Focuses on personalized communication, such as email and SMS, to drive conversions.
Event Promotion
Creates buzz and increases attendance for brand-hosted or sponsored events.
Guerrilla Tactics
Implements unconventional, disruptive strategies to create memorable brand experiences.
Online and Digital Ads
Develops and manages advertisements on platforms like Google Ads, social media, and websites.
Social Ads
Designs targeted advertisements specifically for social media platforms like Facebook, Instagram, and LinkedIn.
Print Ads
Produces advertisements for magazines, newspapers, and other print media.
Out of Home / Outdoor
Plans and designs advertisements for billboards, transit, and other outdoor locations.
Radio / Audio
Creates audio-based ads for radio, podcasts, and streaming platforms.
Television / Video
Produces high-quality video or animation to tell stories about the brand.
Streaming
Targets audiences through ads on streaming platforms like YouTube, Hulu, and Spotify.
Commercial Production
Manages the creation of advertisements for broadcast and digital channels.
Marketing & Advertising
Award-winning Case Studies
See how our agency helped transform brands with marketing & advertising.
MI Nonprofit Relief Fund
Seeing is Relieving
VIP by DRP
A Site to See
Landaal Packaging
Unpacking Possibilities