Purposeful thoughts on the brand, marketing, advertising and PR agency industry and insights into brand advancement.
Unlike the experience at a museum, where people are meant to stare poetically at a painting, or perhaps contemplate their very existence due to a rather beautiful-looking pear and banana… design is “decision-based” and meant [...]
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Let’s talk about account services. Have you ever wondered what an Account Executive does on a daily basis? Account Executives normally act as liaisons for internal and external communications within an agency. Whether working in [...]
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Think about how messages used to be transferred — via code, horse, bird, mail carrier… Now it’s as easy as a few thumb taps, sending a text message, email, social media post or other digital [...]
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Many of us have heard the idiom about the cobbler and his barefoot children. For those that haven’t, it’s a classic tale of missing the forest for the trees. We might cringe at the use [...]
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Have you ever left a website and couldn’t find what you’re looking for? This is most likely due to the fact that many businesses don’t understand that usability is essential for the success of a [...]
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Oh, networking. It is something that you either love, hate or love to hate. Nonetheless it is something that every professional should do. And not just to grow professionally. How you perform in the office [...]
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