Our Journey from Mort Crim Communications to CRIMSON Over the past 25 years, I have had the privilege of collaborating with exceptional individuals and brands during my tenure at MCCI and its predecessor, Mort Crim [...]
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Humanity has been trying to make its mark and differentiate one thing from another since the dawn of civilization. The English word brand originates from the old Norse word brandr – to burn. In fact, [...]
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There are about as many ways to describe the things we do to promote the brands we serve, as there are to actually accomplish the things we do. It’s a limitless list of marketing jargon [...]
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Terms like Business to Business and Business to Consumer attempt to explain the classification of how a business might organize its sales model and marketing approach. These terms also imply some relatively generic expected behaviors [...]
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Many of us have heard the idiom about the cobbler and his barefoot children. For those that haven’t, it’s a classic tale of missing the forest for the trees. We might cringe at the use [...]
Continue to Blog PostEveryone already knows that the communication between client/vendor/employee (insert your audience of choice here) can be its own artform. And of course, many of us struggle with the translation of personal communication to that of [...]
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