Landaal Packaging Social
Overview
For Landaal, a 3rd generation packaging company with a legacy of innovation and reliability, establishing a social media presence wasn’t just about showing up, it was about showing leadership. But re-establishing their social accounts after a full re-brand was going to be an uphill battle. It required a unifying story that could cut through noise, inspire industry trust, and bring their people, products, and purpose to life.
Capabilities
- Social media strategy
- Style guide
- Social listening
- Influencer outreach
- Trend reporting
- Custom content creation
- Reporting and analytics
- Profile optimization
- Social media management
- Community engagement
What We Did
CRIMSON built that story from the inside out, anchoring everything in Landaal’s dual brand archetypes: The Hero, bold packaging innovation that solves real-world challenges with speed, courage, and innovation, and The Sage, deep industry knowledge that educates, guides, and builds credibility.
From this foundation, we created “Unpacking Possibilities,” a unifying campaign concept that became more than a tagline. It became the lens for every social media post, video, and visual, balancing emotional storytelling with rational value. The strategy tied content pillars across platforms into one cohesive narrative, customized for each platform’s audience, ensuring that whether the audience engaged on LinkedIn, Instagram, or Facebook, they experienced the same unified brand voice.
We paired thought-leadership content with behind-the-scenes storytelling, weaving together product showcases, sustainability insights, and cultural moments. The visual identity was bold and consistent, designed to elevate the brand while sparking conversations that positioned Landaal as both innovator and trusted advisor.
Results
In just one year, the transformation was undeniable. Landaal’s social presence went from dormant to dominant across all active platforms: their social following has grown 165%, 2,000,000% increase in impressions, as well as an impressive average engagement rate (per impression) of 8.1%.
Their audience on LinkedIn doubled within the first eight months positioning Landaal as an industry expert. LinkedIn achieved over 83,000 impressions, a 9.9% engagement rate, and a staggering doubling their audience and sparking meaningful industry dialogue.
Instagram grew organically with 30,000 impressions and 27,500 video views from a standing start, driven by storytelling through custom video content that highlighted Landaal’s people, products, and family legacy.
Facebook gained a 2,400% increase in reach and 72 new followers through organic, tailored content that connected with its core audience.
Landaal’s social presence is no longer a checkbox, it’s a brand-building engine. A unified voice. A clear identity. A story of innovation and leadership told one post at a time.
