Steel Jupiter
Product brand development
A Breath of Fresh Air
Airborne viruses are a major public health risk, especially in crowded or poorly ventilated areas, because they can be easily spread by infected individuals, posing significant challenges to healthcare systems.
Opportunity
A start-up entity (Steel Jupiter) born as a result of the COVID-19 pandemic, came together with a goal of better preparing our world now and in the future. Having already developed a chemical coating product capable of cost-effective air filtering and human breathing protection – it was time to turn the idea into a product.
Advocacy
We started with deep demographic research on the B2B buyer market for major air filtration companies, measured against and supported by consumer based engagement tendencies. Through it, we developed a brand identity that captures the scientific nature of the product while focusing the messaging and visual identity to drive consumer interest and demand.
Transformation
Zinnia demonstrates the product in its scientific state as an enhancing product for an existing third party air filter. As an enhancement, it works with the existing brand to elevate its quality while utilizing the market power of that existing brand. Increasing consumer demand for the resulting enhanced product will drive holistic growth for Zinnia and Steel Jupiter – without the significant cost of go-to-market product launch marketing for a completely brand new product.
