FANUC
Public and Media Relations
Made for Each Other
Our targeted PR campaign amplified FANUC America’s West Campus Grand Opening, solidifying their status as a leader in North American industrial automation and innovation.
Opportunity
FANUC America Corporation, a subsidiary of FANUC CORPORATION in Japan, is an industry leader in CNC systems, robotics and factory automation. To support and advance industrial automation in North America, FANUC America made a significant investment by expanding its Michigan footprint with the opening of a new 650,000-square-foot, $110 million facility in Auburn Hills.
CRIMSON was tasked with creating a strategic media relations campaign to raise awareness and maximize earned media coverage, highlighting FANUC America’s investments, innovations, workforce development initiatives and commitment to the future of U.S. manufacturing, education, problem-solving and community commitment.
Advocacy
To maximize media coverage and awareness, CRIMSON implemented a strategic public relations campaign that leveraged our expertise in B-to-B PR and media relations. The campaign focused on attracting media attendance and securing national and international coverage of the grand opening event. CRIMSON leveraged its existing media relationships to complement FANUC’s connections, broadening FANUC’s media reach.
CRIMSON developed key messaging to elevate FANUC America’s positioning in the automation industry and positioned CEO Mike Cicco as a thought leader.
Transformation
Through proactive targeted media outreach, CRIMSON secured impactful earned media coverage and attention across select North American and international markets. Our media relations campaign successfully generated at least 37 earned media news stories, raising FANUC America’s profile within the North American automation industry. CRIMSON secured seven on-site interviews at the grand opening event.