We dove headfirst into researching what other markets were already doing and what is most effective in the economic development space. With our goal of announcing the program and driving sites & selectors to the online portal, we developed the branding, creative assets, go-to-market strategy and complemented it all with media relations outreach. We knew that to truly make an impact, we had to come up with an idea that packed a punch – and that’s how “A Site to See” was born. It’s not just a tagline; it’s a testament to the power of the portal in reducing red tape and the strength of Detroit’s real estate inventory.