Barton Malow Centennial
Overview
Barton Malow was turning 100. One hundred years of building what matters, from ballparks to bridges, classrooms to communities. But they weren’t looking for a pat on the back. They wanted something lasting. A digital space to honor the past, live in the present, and grow into the future. Something true to their brand but distinct enough to stand on its own. A home for stories, snapshots, and celebrations. And it had to grow with them, all year long.
Capabilities
What We Did
We approached the project like builders, starting with a solid blueprint. We audited content from across the decades, shaping it into clear, compelling storylines. Then, we created a flexible digital framework that could evolve over time.
To bring it to life, we developed 14 custom Elementor widgets giving the Barton Malow team tools to build and update pages with ease. We even crafted a custom Instagram integration that pulled real-time celebration photos into a sleek tiled slider.
After the site first launched, it drew over 10,000 users in the first wave. More than just traffic, it sparked connection. A place where people could see themselves in Barton Malow’s story. And with a Silver Davey Award for Best User Experience, it proved that legacy and innovation don’t just coexist, they thrive together.
