Branding
Branding is the process of identifying and developing the foundational pillars of your brand identity (the Why, the What, and the How).
More Than a Logo
Transform Your Brand
A brand is more than a name, a logo, a product, or a service. It’s how your customers perceive, react, and interact with it. Whether a response is logical or emotional. depends entirely on the brand’s purpose and how it’s presented. If the purpose isn’t clear, we advocate by giving it clarity. Once it’s clear, we advocate through the campaign that delivers the message– and transform the relationship with your audience.
From purpose, vision, mission and values to logos, taglines, visual identities and messaging, we rely on research and data to apply these details– to create empathy between your messages and your customers. It’s not enough to draw a fancy nameplate and call it a brand; it needs to resonate with the people you want to affect and entice them to act.
23%
Maintaining a consistent brand presentation across all platforms can boost revenue by up to 23%.
Branding Expertise
Purpose Statement
Defines why the brand exists beyond profit, focusing on its overarching reason for being.
Mission Statement
Outlines how a brand will serve it’s purpose, and how it will achieve its vision.
Vision Statement
Describes the long-term aspirations and the ideal future the brand seeks to create.
Brand Values
Establishes the core principles and ethics that guide the brand’s actions and decisions.
Brand Personality
Articulates the human-like traits and characteristics that define how the brand interacts with its audience.
Brand Archetype
Aligns the brand with universal personas, helping shape its tone, behavior, and storytelling. Take our quiz!
Brand Positioning
Defines the unique space the brand occupies in the market and in the minds of its audience.
Brand Promise
Communicates the consistent value and experience customers can expect from the brand.
Market Research
Gathers data on market trends, audience behaviors, and competitor activities to inform branding strategies.
Competitive Research
Analyzes direct competitors to identify gaps, strengths, and opportunities for differentiation.
Market Differentiators
Highlights the unique attributes that set the brand apart from its competitors.
Key Messaging
Develops the core messages that communicate the brand’s value proposition and resonate with its target audience.
Tagline
Creates a memorable and concise phrase that encapsulates the brand’s essence or promise.
Company/Product/Service Name
Generates names that align with the brand’s identity and resonate with its audience.
SWOT Analysis
Evaluates the brand’s strengths, weaknesses, opportunities, and threats to build a robust strategy.
Brand Voice
Defines the tone and style of communication to ensure consistency across all brand touchpoints.
Visual Identification
Establishes the overall visual style of the brand, including imagery and design principles.
Logo Design
Creates a visual representation of the brand that is distinctive and memorable.
Word Marks
Designs text-based logos that emphasize the brand name with unique typography.
Typography/Font
Selects fonts that reflect the brand’s personality and ensure readability across platforms.
Brand Colors
Defines a color palette that embodies the brand’s identity and evokes the desired emotions.
Brand Expression
Explores how the brand communicates its identity through design, messaging, and interactions.
Brand Guide
Compiles the brand’s elements into a document for consistency across all channels and platforms.
Style Guide
Outlines the visual and written standards to maintain brand consistency in every medium.
Collateral Design
Develops branded materials like brochures, business cards, and digital assets for communication needs.
Branding
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