Construction Marketing with a Solid Foundation

We Build the Brands That Build What’s Next

At CRIMSON, we don’t dabble in branding, we forge it. With grit. With guts. With purpose. We’re the construction marketing agency behind the names that put steel in the skyline and streets on the map. Barton Malow. Giffels Webster. Spalding DeDecker. Jay Dee Contractors. We don’t just make them look good. We make them unforgettable.

Because in the construction industry, marketing isn’t fluff. It’s foundation. You’re bidding big. Hiring bigger. Leading crews, building cities, and leaving legacies. You need a brand that works as hard as you do. That’s where we come in.

We know this world. The RFQs, the RFPs, the boots-on-ground realities. We speak contractor, engineer, architect, and client fluently. And we turn that into brands that win business, rally teams, and earn trust.

We’re not just one of those construction marketing companies chasing clicks. We’re the partner that helps you stand taller. Talk louder. And lead with clarity.

Every piece we craft, every word, every color, every campaign, builds toward one thing: results. You don’t have time for quick fixes and patch jobs. You want growth. Talent. Recognition. Leadership. We deliver that, and we do it like your work depends on it, because it does.

If you’re looking for a construction marketing agency that plays it safe, that’s not us. But if you want a team that rolls up its sleeves, digs into your story, and builds a brand that breaks through? Let’s get to work.

Barton Malow

We built a digital monument to 100 years of building greatness.

To create a complementary interactive digital portal for their centennial to store past, present and future images and experiences, we created a user experience, through custom-designed Elementor widgets, and empowered their team to curate dynamic stories and showcase Instagram images in real time. The site launched as a living archive of Barton Malow’s legacy, attracting 28,800 visitors since its debut, and over 70,000 page views, an enduring tribute to a century of construction excellence.

Click to learn more

Barton Malow

We built a digital monument to 100 years of building greatness.

Click to learn more

Barton Malow

Ideal Contracting

We turned a contractor’s website into a growth engine.

Ideal Contracting didn’t just need a website refresh, they needed a platform that reﬂected their cross-industry innovation. We uniﬁed multiple divisions into a sleek, user-focused digital experience. With animated scrolling and custom WordPress features, the site became a hub for partners, recruits, and clients. The payoﬀ? An award-winning website, recognized with a Silver Davey Award, that redeﬁned their digital presence and captured their brand’s evolution.

Click to learn more

Ideal Contracting

We turned a contractor’s website into a growth engine.

Click to learn more

Ideal Contracting

Jay Dee

Breaking New Ground with Jay Dee Contractors

Jay Dee Contractors, an industry leader in heavy underground construction’s overall brand and website was dated and it was aﬀecting their business. This was more than just a design project, it was a reimagining of their entire brand identity. Diving deep, conducting market research, benchmarking competitors, and deﬁning a brand archetype and proﬁle that captured their powerhouse status in the industry. Not only did Jay Dee embrace their fresh messaging, they also greenlit a revised logo and visual identity. The soon-to-launch new website turned into a bold, dynamic recruiting tool, showcasing their incredible work and the talent that drives it.

Click to learn more

Jay Dee

Breaking New Ground with Jay Dee Contractors

Click to learn more

Jay Dee

VIP by DRP

We put Detroit’s industrial opportunities on the map.

The Detroit Regional Partnership's Verified Industrial Properties (VIP) program was designed to spotlight prime redevelopment opportunities across the region. CRIMSON developed a bold strategy blending market research, creative storytelling, and targeted media outreach to drive traffic to the web portal. At the heart of it all? "A Site to See", a double-edged call to action that invites exploration while promising awe-inspiring opportunities. The results speak volumes: a 300% surge in portal traffic, 29 featured sites, and media exposure reaching 2.2 million people, reinforcing Detroit's position as a rising industrial powerhouse.

Click to learn more