Purposeful thoughts on the brand, marketing, advertising and PR agency industry and insights into brand advancement.
Terms like Business to Business and Business to Consumer attempt to explain the classification of how a business might organize its sales model and marketing approach. These terms also imply some relatively generic expected behaviors [...]
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Santa frequently finds items that pop up in his – or her? – Amazon cart. It happens a lot around birthdays, too. Stuff that I – I mean, Santa – didn’t put in there. Like [...]
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So, you’ve decided to run a digital advertising campaign to boost sales leads from your site. That’s great! Digital advertising is a great marketing tool for lead generation and for increasing brand awareness. Digital advertising [...]
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Unlike the experience at a museum, where people are meant to stare poetically at a painting, or perhaps contemplate their very existence due to a rather beautiful-looking pear and banana… design is “decision-based” and meant [...]
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Let’s talk about account services. Have you ever wondered what an Account Executive does on a daily basis? Account Executives normally act as liaisons for internal and external communications within an agency. Whether working in [...]
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Think about how messages used to be transferred — via code, horse, bird, mail carrier… Now it’s as easy as a few thumb taps, sending a text message, email, social media post or other digital [...]
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