Purposeful thoughts on the brand, marketing, advertising and PR agency industry and insights into brand advancement.
Today, we tackle a critical decision faced by every brand with a vision of greatness: should you hire a brand agency or piece together individual studio products? This choice is similar to assembling a jigsaw [...]
Continue to Blog Post
The Evolution of Branding Jargon In the ever-evolving landscape of branding, concepts like positioning, differentiation, and mission have traditionally shaped brand strategies. However, in today’s marketing sphere, it’s all about brand purpose – the driving [...]
Continue to Blog Post
The Intersection of Business Development and Brand Advocacy When discussing business development, various scenarios come to mind, from a salesperson offering you a pair of shoes to a customer service representative inviting you to participate [...]
Continue to Blog Post
Our Journey from Mort Crim Communications to CRIMSON Over the past 25 years, I have had the privilege of collaborating with exceptional individuals and brands during my tenure at MCCI and its predecessor, Mort Crim [...]
Continue to Blog Post
Resolving the Confusion of Public Relations and Media Relations In the dynamic world of digital marketing and communication, the terms Public Relations (PR) and Media Relations are often used interchangeably, leading to a significant amount [...]
Continue to Blog Post
Humanity has been trying to make its mark and differentiate one thing from another since the dawn of civilization. The English word brand originates from the old Norse word brandr – to burn. In fact, [...]
Continue to Blog Post