Purposeful thoughts on the brand, marketing, advertising and PR agency industry and insights into brand advancement.
FOR IMMEDIATE RELEASE CONTACT: Carolyn Artman, [email protected] Jennette Smith Kotila, [email protected] Jan. 31, 2025 – Detroit-based brand advocacy agency CRIMSON is recognizing its agency leadership team and positioning itself for growth with the elevation of [...]
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Today, we tackle a critical decision faced by every brand with a vision of greatness: should you hire a brand agency or piece together individual studio products? This choice is similar to assembling a jigsaw [...]
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The Evolution of Branding Jargon In the ever-evolving landscape of branding, concepts like positioning, differentiation, and mission have traditionally shaped brand strategies. However, in today’s marketing sphere, it’s all about brand purpose – the driving [...]
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The Intersection of Business Development and Brand Advocacy When discussing business development, various scenarios come to mind, from a salesperson offering you a pair of shoes to a customer service representative inviting you to participate [...]
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Our Journey from Mort Crim Communications to CRIMSON Over the past 25 years, I have had the privilege of collaborating with exceptional individuals and brands during my tenure at MCCI and its predecessor, Mort Crim [...]
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Resolving the Confusion of Public Relations and Media Relations In the dynamic world of digital marketing and communication, the terms Public Relations (PR) and Media Relations are often used interchangeably, leading to a significant amount [...]
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