Jay Dee Contractors
Overview
Jay Dee Contractors has been building the kind of infrastructure most people never see, tunnels, shafts, systems that run beneath our cities and stand for generations. But while their work was rock-solid, their brand wasn’t telling the full story. The website felt dated. Clients weren’t seeing the full scope. Talent wasn’t knocking.
This wasn’t a rebrand. It was a rescue mission, one to pull a legacy brand out from the shadows and into the spotlight it deserved.
Capabilities
Brand Personality
Brand Archetype
Brand Positioning
Market Research
Competitive Research
Market Differentiators
Key Messaging
SWOT Analysis
Brand Voice
Visual Identification
Logo Design
Typography/Font
Brand Colors
Brand Expression
Brand Guide
Style Guide
Collateral Design
Website Design and Development
What We Did
We started where Jay Dee starts every job, underground. We dug deep into their competitive landscape, studied their story from every angle, and uncovered a truth: their work speaks volumes, but their brand had been whispering.
We built a new identity from the bedrock up, a revitalized logo with staying power, a confident brand voice, and messaging that could cut through concrete. Then we wrapped it all in a dynamic visual system and a website built to do more than inform, it inspires. Designed to engage recruits, impress clients, and reflect the strength of a company that literally shapes the world beneath our feet. The result? A brand that feels as bold as the work behind it. A website that attracts talent and earns trust. Jay Dee isn’t just back, they’re leading the way, tunnel by tunnel.
