Giffels Webster
Overview
Giffels Webster, a respected planning and engineering firm with a long history, had recently undergone significant leadership changes. But while the company was evolving, its website wasn’t keeping pace. The digital experience was outdated, difficult to navigate, and failing to showcase the firm’s abilities or its decades of expertise. What they needed was clear: a user-friendly platform that could reflect both their industry expertise and their forward momentum.
Capabilities
PR
Web Consulting
Web Design
Web Development
Marketing & Event Collateral
What We Did
CRIMSON began with a full assessment of the site to understand pain points and opportunities. The findings were clear: content was buried, navigation was clunky, and the firm’s impressive project portfolio wasn’t being given the spotlight it deserved.
We redesigned the website from the ground up with a user-first approach, streamlined, intuitive navigation, clear service descriptions, and bold visuals that highlighted Giffels Webster’s wealth of experience. Every design decision focused on clarity, usability, and impact, ensuring that visitors could quickly understand the firm’s strengths and explore its breadth of work.
Alongside the redesign, we provided creative and graphic design support as well as PR strategies to help amplify the brand presence and reinforce the firm’s leadership position in the industry.
Results
The transformation delivered more than a new website, it created a powerful digital tool. Giffels Webster now has a platform that works as hard as they do: showcasing their expertise, strengthening client confidence, and positioning the firm for future growth.
And the numbers prove it. In the first six weeks after launch (August 15), the site has already seen a 76% increase in average session duration, a 49% increase in views per session, and a 34% reduction in bounce rate, clear indicators that Giffels Webster is now reaching a higher-quality, more engaged audience.
A once-static website became a clear, concise, and compelling brand experience, one that reflects both the firm’s rich legacy of expertise and its innovation for what comes next.
