Future Energy
Overview
The business of electrification is transforming business at an unprecedented pace. Industries face a daunting reality: the future includes electricity, and infrastructure complexity threatens to slow the shift. Future Energy doesn’t just simplify the EV transition; they make it manageable, strategic, and forward-looking.
More than a service provider, Future Energy is a trusted partner. A guide. A strategist. Some clients can rely on today, tomorrow, and as the EV market evolves. CRIMSON was brought in to turn the updated vision into updated brand visuals and campaigns that speak with clarity, authority, and momentum.
Capabilities
Messaging
Copywriting
Video production
Graphic design / asset production
Digital marketing consulting
Event and sales collateral
Campaign consulting
Award
2025 Gold Winner – B2B Print/Marketing Campaign
Future Energy’s Gold Award recognizes a standout campaign that electrified the B2B space, showing how smart technology and thoughtful storytelling drive the future of business.
What We Did
We started at the dealer’s perspective: the questions, hesitations, and logistical headaches that come with EV adoption. From that insight, we crafted a campaign that addressed real-world challenges while projecting long-term leadership.
For an audience steeped in automotive tradition, including readers of Automotive News, we designed a strategic messaging framework and a multi-channel campaign that blended practical guidance with visionary thinking. Elements included a dealer survey, a detailed EV adoption report, print and digital advertising, video storytelling, and targeted email outreach.
Every creative choice emphasized one thing: Future Energy isn’t transactional, they’re transformational. The visual identity is clean, confident, and forward-looking. The messaging communicates planning expertise, proprietary software tools, and ongoing support. Every interaction positions Future Energy as the long-term energy managed service provider dealerships need to thrive in the EV era.
Next, we targeted the hospitality industry by layering in educational elements and sales collateral such as landing pages, brochures, event support, blogs, and more.
Results
The layered marketing and content campaigns have helped generate or nurture leads, maintain a dialogue with existing clients and aid the client into its foray into new markets and geographies. As just one example, there have been more than 180,000+ views on a cornerstone video interview, sparking engagement and trust with audiences.
