Facebook allows anyone to hyper target the audience of any FB ads. Pair that with an offer that is enticing enough for your customers to come check you out, and you have a winning FB strategy.
Instagram is huge with young adults and it can give you more access to more customers than you may be able to handle. However, Instagram is more than just about posting selfies. Your work also includes thanking people for posting about your service, liking their posts and engaging with them.
A lot of businesses make it a challenge for customers to call or email them. Having your phone number in a prominent spot on your website is not just important, it’s a necessity now. No matter how amazing your website looks, if people have a difficult time contacting you from your website, the website is not serving its true purpose.
Email marketing is the life-blood of any business and not colleting emails is like throwing heaps of cash down the drain. Giving something of value away in exchange for a name and email may not mean much at first but having a list of targeted customers means your pipeline is always full.
If your website and your social properties do not convey the same message, you are confusing people and losing out on potential sales. If you are an upscale wine bar, your website should look modern and exquisite. But that’s how ALL of your social media images and cover photos should be. Neglecting cover photos on your social media sends the message to your customers that you neglect your business and in turn, they are not sure whether to give you a shot.
Marketing funnels can take you from being a six-figure business to a seven-figure business. It can be as simple as having your “open table” link in your description of your FB and Instagram account. There are advanced strategies that help you optimize this funnel but that’s best left to the pros.
Crimson Agency is a premier Dallas Web Design and Social Media company. We work with local businesses to grow their brand presence online.